JetBlue’s Cheeps: Great, Now How Do We Get Home?
Am I missing something here? It’s awesome that on Mondays JetBlue posts a bunch of ridiculously low fares on Twitter. What’s not so awesome is that they’re all one-way, meaning that we have to pay a high return fare in order to get home.
That is, unless one of the three very unlikely scenarios holds true:
1) We’re already holding a ticket on that flight – in that case, get the credit: jetBlue will give you credit if the price of your flight goes down (actually, a very good reason to fly jetBlue instead of the competition)
2) We already have a one-way ticket in the other direction, or a ride (honestly, what are the odds?)
3) We’re willing to stay a long time – long enough to find a low fare on the return flight. Who is going to plan to be gone that long on such short notice? Not that many people, that’s who.
Suddenly, these fares don’t look so great. Certainly not enough to make me initiate a trip I wouldn’t otherwise be planning.
Right? Am I missing something? JetBlue has 33,708 followers on their Twitter feed, including me. But I kinda wonder why. I guess it’s like playing the lottery for free. I don’t really think I’ll ever use any of them, but I don’t mind looking at them. Which is marketing genius, if measured in the way it raises awareness of jetBlue… but it’s the opposite of genius when you consider they must take us for fools.
